Home Dialyzors United – Marketing Case Study

Home Dialyzors United is a non-profit organization that was founded in 2006 with the goal to educate and advocate for people on dialysis. In 2015, Nieltje Gedney stepped into the role of Executive Director of the organization. She was motivated to continue their work, as she had just begun her own dialysis treatment. From her […]

Grazeful – Marketing Case Study

Candace Smith has been a ‘foodie’ since she was a child. Growing up watching Food Network, specifically Julia Child, she always knew that food was in her future, she just hadn’t mapped out the route she would take get there. Then, in late 2019 she began reading a book by author Maegan Brown about snack […]

Ukeru Systems – Marketing Case Study

Located in Winchester, Virginia, Ukeru Systems is a division of Grafton Integrated Health Network. Grafton is a behavioral health company that provides a variety of services for children, adolescents, and adults with complex behavioral health challenges. In 2004, Grafton’s leaders launched an initiative to reduce the use of restraint and seclusion, while not compromising staff […]