This page from SC Studios discusses push notifications as a marketing tool. Push notifications are messages sent directly to a user's device to re-engage them, announce offers, or drive traffic. The primary goal is to prompt users to take a specific action.
Push notifications are messages sent from a website or app directly to a user's device, even when the user is not actively using the app or website.
Push notifications can be used to re-engage users, announce new products or services, share special offers, and drive traffic back to a website or app.
The primary goal of push notifications is to encourage users to take a specific action, such as visiting a website, making a purchase, or opening an app.