November 13th, 2020
Digital Overhaul
Kings Pizza Martinsburg

01. The Challenge & Solution

K ings New York Pizza Martinsburg has been a staple in the community. While they are a very busy restaurant, they did not do much in terms of social media marketing or customer engagement online. We had to be able to show that their appreciation for customers went past the restaurant.

02. Working Process

The best approach to a restaurant of this scale was to come in with all facets of digital marketing. We coordinated with Ana Lopez Photography

to take monthly branding photos of food for use on Google, Social Media, & Targeted Ads.

We also had to design a brand new website that specifically branded for the Kings Pizza Martinsburg location. The mobile app was the last step in allowing us to fully integrate Kings full marketing circle. 

03. Mobile Application

Developing a mobile application was important to Kings Pizza so they could reach their customers more. While having a progressive web app is something a lot of local businesses did, they wanted a full app with features. We were able to develop an application that looked great, but also had a ton of features including:

  • Coupons with expiration dates & one/multiple uses
  • Geotargeted notifications, we are able to target any location and send push notifications the moment they are in the area.
  • Ordering online
  • Full menu
  • Social media integration

There are many more features, but the app has proven to be a central hub for Kings Pizza to complete all of their work.