Real Estate Agents, you have a very important job, helping people sell or find their dream homes. Let me guess your marketing strategy: Post a listing on facebook, or other social media platforms, boost it for $5-$10 and hope someone sees it. If I were to go to your social media feed I’m sure I would only see listings that were linked from your website. You are missing out on one of the most powerful social media sites by not fully utilizing it. Let’s break down 3 things you can do to improve your marketing immediately.
We’ve all seen it, the dreaded Facebook Live video walkthrough of a house a real estate agent is trying to show. You’re trying to show the property in it’s best light, so is a shaky phone with bad audio really the best way to do that? You can immediately take your facebook live streams a huge step forward by investing in a mobile gimbal. I personally enjoy the DJI Osmo Mobile 3 – for only $150 you can take your video and stabilize it, learn to pan properly, among other things. You will be amazed at how easy it is to control it and how much better it makes your video look. You can even take it a step further by adding custom graphics to your Livestream, but that’s for another blog!
Have you ever been on Amazon and viewed a product? Next thing you know that same product is following you around Facebook, IG, Google, and any other website that you visit eventually making you cave in and purchase it. It’s proven that most people do not convert into customers on the first view of something, and when you’re attempting to sell a house wouldn’t you want a person interested to view it more than once? With Remarketing, you can quickly install a Facebook Pixel into your website, which will allow you to remarket to people who visit your website to view a listing. It automatically gets included in your Facebook ads or boosted posts, and you can even create custom audiences based on this.
If you check my previous post about Local SEO, you’ll learn how it can really help put you up in the search rankings. A lot of real estate companies don’t even realize that you can make posts directly on Google My Business. You can post offers, regular photos or videos, and even link things directly. You should treat this as another social media platform that should always be paid attention to.
While this may seem complicated, a lot of this is easy for real estate agents or companies to implement immediately. If you’re interested in learning more or having a full workshop for real estate marketing, contact us today!